‘Dynamic Pricing’ Win: Toploader Reunion Tour Tickets Go On Sale For Minus 89 Euro

‘DYNAMIC Pricing’, ‘surge pricing’, ‘in demand pricing’, whatever you call it there’s no denying the practice of flexible pricing for events which reacts in real time to market demand has its many, many critics.

Ireland and UK got its first proper introduction to the model when Oasis reunion gig tickets went on sale but dynamic pricing isn’t all bad as Toploader’s dozen fans can attest to.

“I was fearful when I saw Oasis fans putting up pictures saying they were 502,134th in the queue and basic tickets were €414 a pop but I love it,” explained one Toploader fan, Steve Walshe, who logged on today to secure reunion tour tickets for the ‘Dancing In The Moonlight’ band only to find a lack of demand led to dynamic pricing working in his favour.

Widely regarded as one of the preeminent ‘oh yeah I forgot about them’, the demand for Toploader tour tickets paled in comparison to Oasis, triggering dynamic pricing into life.

“When there’s huge demand, there’s huge prices, that’s the free market economy and so when the band behind Onka’s Big Moka don’t sell many tickets dynamic pricing results in us paying people to attend gigs,” explained Ticketmaster’s head of gouging, Richard Heade.

After learning that Toploader fans attempting to buy tickets are actually having €89 lodged into their accounts by Ticketmaster, some Oasis fans have softened their stances on the practice.

“That’s actually quite fair, I had completely misinterpreted the in-demand pricing model and figured it was set up solely to exploit fans, but I should have never have doubted such a stand up outfit like Ticketmaster,” conceded Oasis fan and empty wallet owner John Dillon.

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