New Social Media Campaign To Raise Awareness Of Awareness


THE SOCIETY of Awareness is today launching a social media campaign to raise awareness of awareness in Ireland, to highlight the ongoing issue of being unaware.

Commenting on today’s campaign launch, chairperson Holly Phelan urged internet users to ask friends and family members to highlight the last time they were unaware about something on their Twitter and Facebook pages as part of the campaign.

“Over two million people every year in Ireland are reported to be unaware of things happening around them,” she said. “Awareness is very important in life and can save thousands of lives.”

Last year alone, over 8,000 people were killed as a direct result of being unaware of something. This figure nearly doubling from the previous year.

“We just want people to make themselves aware of awareness,” added Ms. Phelan, who herself was injured in an accident due to being unaware. “Last year I was unaware of ice on a footpath and slipped, breaking my collar bone in the process. Awareness comes in many forms and I would ask people to spread awareness with all their friends online.”

As part of the campaign, the society of awareness said it will hold 48 workshops on ‘Self Awareness’ across the country in 2015.

“This year the government generously gave us a 23 million euro grant to raise awareness of awareness in 2015,” she said. “Hopefully lives can be saved from blatant unawareness in society.”

Taoiseach Enda Kenny defended the large investment in the awareness campaign, pointing to previous successes like the multi-billion euro ‘bin it your way’ chewing gum campaign that has so far seen a 23% drop in chewing gum related deaths on our streets.

“Campaign’s work and this government will do everything in its power to raise awareness of awareness,” said Mr. Kenny. “I know I’ll be tweeting about the last time I became unaware. Will you?”

To join in on the action, please post your latest moment of unawareness with the hashtag #BeAware2015 on your social network of choice.