Croke Park To Be Re-Named ‘Irish Water Stadium’
IN a deal rumoured to be worth €250 million, the GAA have agreed to re-brand Croke Park following negotiations with Irish Water PLC.
The re-brand, which Irish Water hope to have in place by this season’s All-Ireland GAA finals in September, will see Croke Park re-named ‘Irish Water Stadium’, in a similar manner to Lansdowne Road’s transformation into the Aviva Stadium, and The Point Depot becoming the 3 Arena.
Hoardings and scoreboards referring to Croke Park are to be scrapped in favour of new ones branded with Irish Water logos and slogans, and the iconic stadium is to begin a clearance sale of all merchandise ahead of a high-profile unveiling later in August.
Irish Water, the company in charge of the upkeep, distribution and metering of the Nation’s water supply, are optimistic that fans will embrace the new-look stadium when it opens.
“We can’t wait for the first time we hear people ask, ‘are you going down to the Irish Water to catch the game?'” said Fionann Mulcahy, spokesperson for IW. “We believe this re-brand holds the key to cementing Irish Waters’ place in the hearts of Irish people, and we’re only too delighted that our partners in the GAA were open to the deal we offered them. GAA matches and concerts at the Irish Water; we can’t wait”.
Supporters and fans of the GAA who wish to purchase tickets to upcoming games will be able to do so through the Irish Water website, following the completion of a form detailing their name, address, and PPS number.