VAR Revealed To Be Guerilla Marketing Campaign For Specsavers

SPECSAVERS have finally come clean on the most elaborate marketing stunt ever attempted; that the game of football’s video assistant replay system known as VAR is a guerrilla marketing campaign designed to encourage people to get their eyesight checked.

“You didn’t honestly think the game’s most experienced referees were failing to competently draw straight lines for offside decisions, did you?” said one of Specsavers’ marketing team, finally going home after six years deep undercover driving football fans to the edge of the precipice of insanity.

Specsavers commended referees everywhere for their world class acting, as they gave Oscar-winning performances that convinced everyone.

“I’m just amazed no one figured it out. Taking 10 long minutes to watch replays of a clear handball, only to not give a penalty. How could it be anything other than a great way to remind people to get their eyesight tested?” said one advertising expert,

While the campaign has taught many people about the importance of routine eye exams, it has had several unintended consequences such as a tenfold increase in football fans swearing at their TVs.